What began in 2019 as Pelin’s personal journey at home has grown into a brand shaped by handcrafted jewelry and heartfelt creativity.

In 2022, we opened our first studio in Moda - Kadıkoy Istanbul. Since October 2023, we’ve continued our work in our atelier located in Yeldeğirmeni, Kadıköy Istanbul.

Today, alongside our four-woman team, we collaborate hand in hand not only within our own studio but also with women artisans from all around Turkey.

925 sterling silver necklaces, earrings, anklets, and bracelets — all handmade.
Each piece carries the spirit of the modern woman: simple, yet striking.
Through our sustainable collections made by transforming second-hand silver, we show our love and respect for nature.
And with our collaborations with artists, we infuse our designs with meaning, turning each product into a story.

The Pheia is a brand that extends from Kadıköy to the world — bringing fashion into everyday life.
We create with love (and lots of coffee ☕💛) for women who appreciate modern style with a touch of vintage charm.